TEA CYCLE - Festival ElDorado
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TEA CYCLE
We created a kit of 28 tea sachets so that every day girls and women can unpack their emotions and the changes their bodies experience, educating them throughout the menstruation cycle. Each of the 28 teas was created with ingredients that help them better manage physical pain. It is a kit to discover with your parents, partner, friends, classmates and in this way demolish beliefs and myths that put their physical and mental health at risk. A daily unboxing to empowering them to have a healthier adult life.
Enrolling company: VMLY&R Commerce
Product: Unipads
Advertiser: Unidas India Private Limited
Prize: 1 Plata
Category: Healthcare
Manuel Bordé, Global Chief Creative Officer
Edwin Pineda, Chief Creative Officer Colombia
Eduardo España, Copy Writer
Johanna Dueñas, Art Director
Sandra Mejía, Creative Director
Diego Manrique, Industrial Designer Director
Nicolás Arroyave, Industrial Designer
Amadis Bejarano, Art Director
Lucas Pimienta, Global audiovisual producer
Jonhatan Bolivar, Audiovisual producer
Dariel Fernando Bogotá, Audiovisual producer
Camilo Afanador, CEO
Sebastian Gutierrez, VP Strategy Planning
Sebastian Correa, Audiovisual producer
Felipe Tovar, Art Director